Stop Discounting Yourself

Stop Discounting Yourself

Yesterday a colleague, who happens to also be an economics university professor, was asking me about my view on my industry.

During our conversation, we got on to the topic about how women entrepreneurs completely discount their worth.

He was telling me how my prices were way to low for what I offer.

I know that.

I’m aware that I discount myself.

Sometimes it’s not bad, but sometimes it is.

Women in general do this way too often.

You are discounting yourself too often.

What are the signs you are?

Well, by-golly-gee my loves, the first one that pops into my mind is cash flow.

Yup, not just me but MANY MANY women are not asking for more.

I don’t think (for the most part) it has anything to do with wage inequality.

I think it all has to do with the fact that we still don’t ask for the money and that we don’t think we are worthy of large sums of money.

2 Golden Rules:

  1. Ask and ye shall receive. (Oh, even the Bible tells you to do this…)
  2. Knowing, Believing and Radiating You ARE Worthy of it ALL – HEALTH, WEALTH & LOVE!

I think you get to wake up every morning in this world, this specific life, on this specific planet and you get to choose your thoughts.

It’s really mind blowing – the whole world really does revolve around you -in a way…. your thoughts are really that powerful.

I don’t think anyone is going to try to fight me on that point, except perhaps the people who still think life “happens” to them and they are merely spectators in the game of life.

Okay, so if we were to analyze what my problems really are, well, it would all fall back into my thinking.

Yours would too.

We are still holding on to such crazy beliefs that are norms of society.

You don’t have to believe what everyone else is believing.

Can you guess why you are discounting yourself in the area of who you deserve to be in a relationship with, how much money you make, or why you don’t deserve to be 100% healthy, healed, lean & fit?

It’s because you have MESSY THINKING.

Your thoughts are still clogging up the channel that is stopping you from being able to receive all that you are here to receive and ALL THAT YOU DESERVE TO RECEIVE!


It’s muddy, it’s muck and it’s down right not serving your life.

You are the one creating a faulty connection between you and your higher power. (You can’t blame Telus, Bell or Rogers – but you can try…)

Here are a few thoughts you may want to kick to the curb:

  • I can’t lose weight
  • I can’t make money
  • Making money is hard
  • Business is hard
  • Sales is hard
  • Men suck
  • Exercise is hard
  • Netflix is my life
  • Budgeting is hard
  • I’m bad with numbers
  • My boss is a b*tch
  • My job sucks
  • I don’t get paid enough
  • My friends aren’t there for me
  • No one supports me

Can you only imagine what this persons life looks like?

Okay, so we all still have at least one of those thoughts I just listed.

Don’t lie to yourself!

Take that thought and turn it around.

Turn around the ones you struggle with and make them your new mantra.


The only way you are not going to discount yourself as you go through this life is if you start cleaning up your thinking and choose the thoughts on purpose.

This plays into every area of your life.

If you want true abundance, stop discounting.

You want ALL THE THINGS, stop discounting.

You want to get serious and make some serious money, stop discounting.

I want to pose a very deep thought for you and me.

I’m the queen of discount shopping – thrift stores, etc.

Here’s something to ponder:

Does discount shopping reflect your self-worth?

I mean, maybe, just maybe, the reason I’m so hooked on good deals is because I never believed I was worth the full-price Chanel.

Hmmm, it may be time to uplevel your life and start by buying or doing something you didn’t feel you deserved in the past.

I’m not saying be stupid with your money, but really be clear with your thinking on how shopping discount is perhaps from a belief of lack or scarcity. It doesn’t mean it is AT ALL (you could just like the chase of the deal like I do), just be aware of the thoughts that are tricking you into playing a small game.

I’ll leave you with that my friends.

Don’t forget…

Live Your Legacy!

xx Lisa